IIoTzone.com
Industrial IT Systems embarked on a comprehensive digital transformation journey with the goal of consolidating their various eCommerce websites into a single, unified digital platform. This strategic initiative was driven by the need to streamline operations, enhance user experience, and boost overall efficiency. The chosen platform for this transformation was Magento, renowned for its robust eCommerce capabilities, coupled with the highly customisable Hyva Themes. IIoTzone.com was selected as the pioneer website for this migration, serving as the testbed for the new digital ecosystem. This move was aimed at ensuring a seamless transition and ironing out any potential issues before rolling out the changes across other websites.
Client Overview
Industrial IT Systems, a specialist in industrial computing and automation technology, faced a fragmented online presence with multiple eCommerce platforms catering to different branches of its business. The company recognised the need to merge these distinct platforms into a single, cohesive online experience, making it easier for their customers to navigate and shop while streamlining internal management processes.
To achieve this, Industrial IT Systems partnered with Magen2 to leverage the versatile Magento platform, complemented by the modern and adaptable Hyvä Themes. The first step in this transformation was revamping their IIoTzone.com website, a flagship store focusing on industrial Internet of Things (IoT) products. This project served as the testing ground for a broader digital overhaul across their entire suite of online stores.
The Challenge
Industrial IT Systems needed more than just a redesign—they required a complete overhaul that:
- Integrated Their Online Stores: Transitioning from multiple disparate systems to a unified platform that catered to their extensive product catalogue.
- Improved User Experience: Delivering a seamless and visually appealing browsing and shopping experience.
- Enhanced Performance: Achieving faster loading times and better responsiveness to meet modern customer expectations and improve search engine visibility.
- Supported Scalability: Providing a scalable foundation that could adapt to future growth and additional eCommerce features.
With these objectives in mind, the collaboration between Magen2 and Industrial IT Systems aimed to establish a benchmark with the revamped IIoTzone.com.
The Solution
Choosing Magento Magento was chosen as the backbone of this initiative due to its flexibility and extensive capabilities in handling large-scale eCommerce needs. Its robust framework provided the ideal environment for consolidating multiple stores while accommodating the complexities of Industrial IT Systems’ operations.
Introducing Hyvä Themes To modernise IIoTzone.com, Magen2 adopted Hyvä Themes—a lightweight, performance-focused solution known for delivering exceptional speed and a clean user interface. However, the standard Hyvä Themes required significant customisation to align with the client’s unique requirements.
Customisation Highlights
1. Enhanced User Navigation With thousands of products spanning multiple categories, user navigation was a top priority. Magen2 worked on creating an intuitive layout with enhanced search functionality, allowing users to locate products with minimal effort.
2. Tailored Features for Specific Needs Hyvä Themes were customised to support the advanced product filtering options and detailed product pages that IIoTzone.com required. These adjustments ensured a smooth user journey from browsing to checkout.
3. Speed and Responsiveness One of the standout achievements was optimising the website for superior performance. Faster loading times were achieved by refining Hyvä Themes and ensuring responsive design across devices. This not only pleased users but also contributed to improved search engine rankings, increasing organic traffic to the site.
4. Unified Design Language A cohesive visual identity was established that aligned with Industrial IT Systems’ branding, enhancing the overall professionalism and appeal of the site.
The Results
The launch of the revamped IIoTzone.com brought immediate and tangible improvements:
- Improved Load Times: Page loading speeds significantly improved, reducing bounce rates and enhancing user satisfaction.
- Increased User Engagement: The intuitive design and enhanced navigation made it easier for customers to browse and shop, resulting in higher conversion rates.
- Increased Sales: Direct web sales increased considerably after the launch of IIoTZone as a significant barrier to purchase had been removed.
- Lead Generation: With a comprehensive product catalog and the ability for customers to request custom pricing or a full RFP directly from the website.
- Stronger SEO Performance: Faster site speed and a user-friendly interface helped IIoTzone.com achieve better rankings on search engines, driving a noticeable increase in organic traffic.
- Scalable Framework: The success of IIoTzone.com set the stage for implementing similar changes across other Industrial IT Systems platforms.
